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Affiliate Marketing
Affiliate marketing is a digital marketing approach where affiliates promote another company’s products or services and get paid a commission for each sale, click, or lead created from their promotion effort. Each affiliate has a unique set of links through which they send visitors to the merchant’s website, allowing for accurate tracking of the affiliate’s sales performance and earnings.
Email Marketing
Direct email marketing is a kind of digital direct marketing where email is used to promote a company’s products and/or services and build customer loyalty. Direct email marketing involves sending out commercial communications to individuals who have explicitly consented to receive messages from the business, enabling marketers to avoid relying on social media algorithms and deliver their message directly to the intended destination (i.e., the customer’s inbox).
Content Marketing
A Content Marketing Strategy is a plan that focuses on creating and distributing relevant, valuable, and consistent content to attract and engage a clearly defined audience while ultimately driving profitable customer action. This is done by building trust and brand loyalty through providing helpful information as opposed to pitching the products themselves; content can be in the form of/blogs, Videos, Podcasting, and Social Media.